What's the big deal about blogging?

Amit Varma answers the question in his most recent post. He publishes India Uncut, one of the most popular Indian blogs, and is also the author of My Friend, Sancho, a humourous look at the reporter-solving-a-crime-and-falling-in-love-at-the-same-time genre. An easy-read which I would definitely recommend, but then I like most stuff. Ammani found it quite average.