Saturday, October 15, 2011

Designing the life and death of

How the Newsweeklies Covered (and Designed) the Death of Steve Jobs - Grids - SPD.ORG - Grids:

'via Blog this'

Amazing article on what went on behind-the-scenes at Time, Bloomberg Businessweek and Newsweek. Reading about the sheer energy and the commitment driving each team-member as they worked towards the absolutely brilliant covers and spreads is exhilarating. And since the decision to go with special issues focusing entirely on Jobs was so last-minute (for obvious reasons) the office environment doesn't seem much different from an all-nighter the day before the final for a group project. When you're just so crazily focused on making the deadline, it's like a major case of tunnel vision. Seriously, you have to live it to believe it. Rohan, Varun and I got the crazies while trying to finish ANDC: I reached home at 3 in the night, no lunch, no dinner, but many phone calls and lets-abuse-the-battery-backup-limitations-of-our-laptops sessions and even more place hopping later. We went from Ghaziabad to Indirapuram to hostel to New Friends to Julena to ITO to hostel to Julena, all in the course of some 7-8 hours, in the pursuit of a working plotting machine.

I want to own all the three magazines. Time and Newsweek for the brilliant cover-photographs, but especially Bloomberg Businessweek because the cover-back spread is printed on a metallic silver base. Gah.


Post a Comment