This came by courier today, one of many that come for my dad (a builder/architect). It's an invitation/ poster for (an exorbitantly expensive) design symposium in New Delhi.
At this point I thought it was cheesy. And I was disappointed that the orange colour scheme and triangular grid on the envelope wasn't continued onto the invitation.
But then, I opened it!
It unfolded bit by bit, and surprised me. Pleasantly :)