Saturday, January 19, 2013


This came by courier today, one of many that come for my dad (a builder/architect). It's an invitation/ poster for (an exorbitantly expensive) design symposium in New Delhi.

At this point I thought it was cheesy. And I was disappointed that the orange colour scheme and triangular grid on the envelope wasn't continued onto the invitation.
But then, I opened it!
It unfolded bit by bit, and surprised me. Pleasantly :)
 I love its design! It's obviously not just done on the computer, but must have required manual experimentation. I love how it's been folded crisply at all the right places, how its economical because it's only printed on one side. Most of all, I love how it makes sense at every stage and when it fully opens up. 


Post a Comment